One of the most surprising streets in Oltrarno is via dei Serragli. It is a very long street, the direct continuation of the Ponte alla Carraia, and runs straight along the entire length of the neighborhood until it stops at the ancient Porta Romana. Those who walk along it will certainly notice the presence of numerous vintage and antique shops. Among these stores, one of these is particularly interesting: Ultra.
Opened in 1979 on Via Nazionale and moved to its current location a few years ago, this store has always offered simple, durable and no-frills menswear, looking at both style and quality, with an eye to the combination of functionality, elegance and references to the world of workwear. Among the best things you will find on their shelves, in addition to the line of t-shirts inspired by the TinTin character, there are the 100% Italian GRP yarns, made in Poggio a Caiano; the clothes of niche brands like Universal Works, Merz b. Schwanen, Manifattura Ceccarelli and accessories Kjøre Project. There are also more familiar brands like Vans or Carhartt.
Divided into three rooms, the store has the right vintage touch that makes you immediately feel immersed in its mood that mixes practicality with classic tailoring, a must in a place famous for its elegant menswear as is Florence. Also looking at the original design, the unpublished line and above all, celebrating Made in Italy.
If you are looking for a garment that will last for years and years, you want to find simple but high quality clothes or you want to explore the wonderful world of clothing shops in Oltrarno, Ultra is a great starting point. It is so beautiful that once you enter, you will not go any further: everything you are looking for is already here.