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Editorial Policy

The Flawless Firenze team works tirelessly to present our readers with the ultimate experiences in Florence and surroundings. We take this responsibility very seriously.

As we grow, more and more businesses are keen to work with Flawless Firenze, to share their work with our discerning audience, and encourage readers give them a try.

How it works:

  • We start by trying out personally the products, services or places we would like to talk about. Our editors decide which businesses are the right fit for Flawless Firenze and businesses are included because we love them! You cannot buy a spot on our website.
  • We only work with like-minded businesses so you can trust our recommendations. Because we’re proud of all of our Partners, we’ll always let you know when we are including content from one of our sponsors.
  • We only share content that we are confident our readers will enjoy, and take care to ensure it’s both relevant and contributes to their lives.
  • Businesses work with us so that they can cut through the increasingly saturated and competitive digital landscape. They want to connect in a way that’s meaningful, authentic, and positive.
  • The aim of the game is to introduce you to a new place or product you’ll love!

If you have any questions about our editorial policy or would like information on how to build your business with Flawless Firenze, please contact us.

Bombarded daily by information of all kinds, transmitted by an ever-increasing number of communication tools, we sometimes look for a simplification, a reliable source, a guide. Flawless Firenze was born from this need, and tells the best experiences to have in Florence with style, precision and personality.

Flawless® is a reality born in 2014 from the dream of three professionals in communication, fashion and the digital world. Every day our editorial staff lives the beauties of the city and allows them to give you ideas and always new indications.

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