Although it is not very showy (especially if we compare it to other, well-known Florentine streets), Via dello Sprone, in Oltrarno, reserves a large number of surprises. One of these is Bjork, a wonderful concept store, which doesn’t yield to the temptation of mainstream fashion and offers a series of refined independent clothing brands alongside a selection of niche magazines that you will die of the desire to browse.
The interior of the store seems to have been created to rest the eye: straight lines, the colors of white and wood, a striped floor and, above all, lots of light. Unlike more commercial boutiques, here exposed garments don’t overburden the store, on the contrary, they convey an idea of high selection and research.
The idea of a boutique-living room where the co-stars are clothing and publishing and the niche brands prevail, makes Bjork a little corner of paradise for all those who love quality and tailoring detail, the ones with not too ordinary tastes but that even don’t go crazy for the expensive splendor of the most glittering and popular boutiques. Here you come to take your time, to discover a look instead of looking for it, to look for the essential that you like and forget about the superfluous dizziness.
Among the brands you find for sale are beautiful names of the indie scene like Sunnei, Wood Wood, CMMN SWDN, Lucio Vanotti and Our Legacy. A paradise for lovers of high quality basic garments. Precisely because of the great work of research and information, and thanks to the second soul of the store, focused on the world of paper and reading materials, Bjork is a real “literary shop”, a cauldron of creativity.
If you are looking for a unique and unrepeatable item, or if you are looking for a niche publication that you can’t find anywhere else, Bjork will satisfy your appetites. You can’t miss this little gem that makes the Oltrarno district even more luminous than it already is.